Your internal Brand is your brand substance. This is the root of your Brand. In my previous post, I talked about the anatomy of your Brand.

Your internal Brand consists of 4 parts:
1️⃣ Purpose
2️⃣ Vision
3️⃣ Mission
4️⃣ Values

Your internal brand properties are not only for writing on your website or your social pages. These are more than that.

Your internal Brand in your Brand DNA by which your Brand will take place to your audience’s mind. Your internal Brand is your Brand entity.

Let’s answer the following questions and find out your internal Brand:

Let’s seat your Brand in your chair and ask the questions.

1️⃣ Find your Brand Purpose:
Aside from commercial interest, why do I do what I do?

2️⃣ Find your Brand Vision:
Where do I aspire to go after [YEARS]?
Where do I aspire to be after [YEARS]?

3️⃣ Find your Brand Mission:
What are we committed to achieving our vision for the future?

4️⃣ Find your Brand Value:
How do I want my customers to feel when they work with me?