Brand positioning happens to our audience’s minds.
Based on your audience experience, persona, and context, different people will position your Brand differently.
Main players of your Brand Positioning:
To build a strong position in the market, you need a solid strategy.
Let’s dive into your audience, competitor, and differentiator.
Know about Audience:
Your audience is who your Brand wants to appeal to in fine detail down to their fear, beliefs, and behaviors.
Who are Competitors:
Competitors are the options of your audience already has in the market, where we look for gaps.
What makes you different from the options your audience already has. The differentiator is the key product of your positioning.