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You are a Brand.

You are a Brand.

✅ Things you do ✅ what are you talking about ✅ What you like and dislike ✅ Your presence, comment, post, share on social media. ✅ Behavior with your surroundings ✅ The way you treat other people ✅ Your tone of voice All of those things are the property of your...
Dive deep into position strategy.

Dive deep into position strategy.

Let’s position your Brand from a strategic view. Analyze your Audience (Understand them): ✔️ Their emotions ✔️ Their lives ✔️ Their problems ✔️ Their fears ✔️ Their desires Analyze your Competitors ✔️ Find Strengths ✔️ Find Weakness ✔️ Look at it from the...
What is positioning in your Brand Strategy?

What is positioning in your Brand Strategy?

In Branding, positioning is not like become the first in the class. When we talk about your Brand’s positioning, it’s all about your audience. Brand positioning happens to our audience’s minds. Based on your audience experience, persona, and context,...
What is your internal Brand?

What is your internal Brand?

Your internal Brand is your brand substance. This is the root of your Brand. In my previous post, I talked about the anatomy of your Brand. Your internal Brand consists of 4 parts: 1️⃣ Purpose 2️⃣ Vision 3️⃣ Mission 4️⃣ Values Your internal brand properties are not...
Change Your Viewing Angle.

Change Your Viewing Angle.

Make a meaningful purpose in your life. Ask yourself the following questions. 1️⃣ What is the meaning behind what I am doing? 2️⃣ Am I contributing to the world positively? 3️⃣ Am I helping to make the world a better place? 4️⃣ Am I making some kind of difference in...
Have you heard about invisible Brand?

Have you heard about invisible Brand?

Have you heard about invisible Brand?From Brand anatomy, we can see two-part.✅ Brand Strategy✅ Brand ExpressionBrand Strategy consists of two-part.▶️ Internal Brand▶️ Brand PositionBrand expression consists of two-part▶️ Character▶️ Verbal Expression▶️ Visual...